After a week where creativity has been celebrated at Design Indaba, the Ogilvy & Mather SA Group (O&M SA) generated outstanding results at the IAB Bookmarks Awards, the country’s annual and premier digital marketing effectiveness awards, held at Turbine Hall in Newtown on the evening of February 19th. Underlining yet again that great creative ideas can lead to outstanding business results for its clients.
The agency group took home 16 awards – double its nearest competitor – including 4 Gold, 5 Silver and 6 Bronze trophies, spanning O&M SA’s integrated business units and specialist disciplines. To complete the evening, Gloo was awarded the Special Honour Best Agency award. O&M SA and Gloo joined forces in late 2014, which sees a fully merged operation in Johannesburg, known as Gloo@Ogilvy, with Gloo remaining as a separate office in Cape Town.
“The Bookmarks Awards are a great endorsement of the high level of creativity and effectiveness that we strive to achieve across all our digital work,” said Ben Evans, OgilvyOne South Africa’s National Managing Director. “They are also a direct reflection of the quality of our clients with whom we have built terrific creative partnerships.”
Nicholas Wittenberg, National Group Creative Director of OgilvyOne South Africa commented on Comedy Central’s South Park campaign, which took home two gold and one silver award; “Comedy Central’s South Park campaign was a classic case of how a challenging budget can force us to think pretty smartly – I’d define this as a great example in the dark art of guerrilla marketing”.
The Bookmarks results follow the 2014 Assegai Awards, in November, for work in digital and direct marketing where OgilvyOne and Gloo also topped the agency charts, walking away with 6 Golds, 7 Silvers, 4 Bronzes and 4 Leader awards.
“This years Bookmarks was another great showing for us,” said Pete Case, co-Chief Creative Officer of Ogilvy & Mather South Africa and founder of Gloo. “The big difference this year being the additional layer of integrated work where we’re increasingly proving that mediums that work together can deliver more effective results for our clients. When you add these results together with our recognition for innovation and creativity at Loeries – we’ve had a fantastic last 12 months of creating standout work. Most pleasing is that all the hard work behind our recent merger has already resulted in great work for our clients.”
Entries into the Bookmarks included work done by OgilvyOne Worldwide, Gloo, Ogilvy Public Relations, Social@Ogilvy and Neo@Ogilvy. For a complete list of Awards please visit the IAB Bookmarks Awards website.