Gloo@Ogilvy brings home the only Cannes Lion for digital work
CANNES, FRANCE, June 25, 2015 – Last week at the Cannes Lions Festival of Creativity, Gloo@Ogilvy, Ogilvy & Mather (O&M) South Africa’s full service digital communications business, received a Bronze Lion in the Digital Media category. It is the only South African digital agency to convert its work into metal at this year’s festival.
Receiving a record-number of more than 40,000 entries this year – the Cannes Lions Festival is the world’s largest annual awards show in advertising, marketing and communications.
The Lion was awarded for the First National Bank (FNB) ATM “Switch” campaign. The innovative idea helped transform the banks ATMs from a service channel into an acquisition channel – using a simple consumer insight, an added layer of code and some clever copywriting. The innovation allowed the bank for the first time – to switch competing customers when they used their ATMs.
“This work showcases the power of digital to help brands engage customers whilst adding huge monetary value to their business. Not only was this a first of its kind communication, but it also helped directly add millions of Rands in value to the bank,” said Pete Case, Chief Creative Officer of O&M South Africa and Chairman of Gloo Digital Design. “Taking home a Lion for this piece of work is a true testament of the potential of digital, and we are grateful to our client for their bravery and collaboration. It also highlights the growing question of ‘what is or isn’t digital ?’ – as the category increasingly blurs the line into outdoor, activation, shopper marketing and other areas of integrated communication and customer engagement.”
O&M South Africa, the country’s number one ranked creative agency, and Gloo Digital Design, the country’s number one ranked digital agency, joined forces last Spring to establish Gloo@Ogilvy. The agency has since then seen a successful 6 months at awards shows, being ranked the number one digital agency at both the Bookmarks and the Assegai awards.
The Ogilvy & Mather group dominates creative effectiveness at the 2015 Bookmark Awards
After a week where creativity has been celebrated at Design Indaba, the Ogilvy & Mather SA Group (O&M SA) generated outstanding results at the IAB Bookmarks Awards, the country’s annual and premier digital marketing effectiveness awards, held at Turbine Hall in Newtown on the evening of February 19th. Underlining yet again that great creative ideas can lead to outstanding business results for its clients.
The agency group took home 16 awards – double its nearest competitor – including 4 Gold, 5 Silver and 6 Bronze trophies, spanning O&M SA’s integrated business units and specialist disciplines. To complete the evening, Gloo was awarded the Special Honour Best Agency award. O&M SA and Gloo joined forces in late 2014, which sees a fully merged operation in Johannesburg, known as Gloo@Ogilvy, with Gloo remaining as a separate office in Cape Town.
“The Bookmarks Awards are a great endorsement of the high level of creativity and effectiveness that we strive to achieve across all our digital work,” said Ben Evans, OgilvyOne South Africa’s National Managing Director. “They are also a direct reflection of the quality of our clients with whom we have built terrific creative partnerships.”
Nicholas Wittenberg, National Group Creative Director of OgilvyOne South Africa commented on Comedy Central’s South Park campaign, which took home two gold and one silver award; “Comedy Central’s South Park campaign was a classic case of how a challenging budget can force us to think pretty smartly – I’d define this as a great example in the dark art of guerrilla marketing”.
The Bookmarks results follow the 2014 Assegai Awards, in November, for work in digital and direct marketing where OgilvyOne and Gloo also topped the agency charts, walking away with 6 Golds, 7 Silvers, 4 Bronzes and 4 Leader awards.
“This years Bookmarks was another great showing for us,” said Pete Case, co-Chief Creative Officer of Ogilvy & Mather South Africa and founder of Gloo. “The big difference this year being the additional layer of integrated work where we’re increasingly proving that mediums that work together can deliver more effective results for our clients. When you add these results together with our recognition for innovation and creativity at Loeries – we’ve had a fantastic last 12 months of creating standout work. Most pleasing is that all the hard work behind our recent merger has already resulted in great work for our clients.”
Entries into the Bookmarks included work done by OgilvyOne Worldwide, Gloo, Ogilvy Public Relations, Social@Ogilvy and Neo@Ogilvy. For a complete list of Awards please visit the IAB Bookmarks Awards website.
Ogilvy & Mather South Africa and Gloo Digital Design join forces
JOHANNESBURG, November 4, 2014 — Ogilvy & Mather South Africa (O&M SA) today announced that it has joined forces with Gloo Digital Design (Gloo). This transaction will combine O&M SA and Gloo Digital Design’s already impressive client bases and staff complement.
Gloo complements O&M SA’s already strong digital offering, and will further enhance its group-wide digital skills base as the agency gears itself for the future landscape of marketing and communications.
“The marketing communication landscape is shifting towards an integrated future, where digital is no longer a separate silo. For us as a company, it radically changes how we deliver communications solutions to our clients in a world where platforms and channels have converged. Consumers across the continent are increasingly nimble in how they move between platforms, and it is critical that the solutions we offer our clients are scaled to capitalise on this effectively. This transaction will allow us to introduce our latest House of Dynamic Content offering effectively into the South African market,” said Ogilvy & Mather SA chairman, Nunu Ntshingila-Njeke.
Gloo, founded in 2005, has rapidly emerged as a top performing digital agency, specialising in the creation of campaign solutions for all sectors across the digital media space. It is South Africa’s most awarded digital agency for creative and effective work and was named the nation’s Digital Agency of the Year every year for the past seven years.
“A partnership between the leading communication agency group and the leading digital agency was very attractive, it represents the step-change required to build brands in a truly integrated way,” said Pete Case, founder and CEO of Gloo Digital Design. “With the fast increasing number of digitally enabled consumers and the need for all organisations to communicate with them holistically, we feel this transaction best places us to produce media agnostic solutions for our clients and their consumers – as well as pure play digital solutions where required. There is huge evidence to show that Gloo and Ogilvy are both ambitious, creative companies and we feel the culture fit is excellent.”
Mark Harris, Group CEO of Kagiso Media, which sold a majority stake in Gloo said, “We look forward to collaborating with Ogilvy & Mather in the future.”
“As a creative communications agency, we have challenged our own conventions and are constantly repositioning ourselves against the competition. Although we have made tremendous strides in digitising our business in an industry that is rapidly changing, joining forces with Gloo states our ambition to take a leadership role into the new era of communication. We look forward to welcoming Gloo’s incredibly talented team and clients to our family,” said O&M SA CEO, Abey Mokgwatsane.
Operationally, the agreement will see Gloo’s founder and CEO Pete Case take up a central role in O&M SA as co-Chief Creative Officer. Other senior employees at Gloo Johannesburg will take up positions across the agency and its digital and CRM business, OgilvyOne Worldwide SA.
Subsequently, and on completion of the deal, O&M SA plans to physically absorb Gloo into its Johannesburg office and will form part of an internal technology and innovation hub to the 15 companies within the O&M SA Group. Gloo Cape Town however, will continue to operate as an independent and separate digital specialist, with the added resources of the groups’ international innovations lab to accelerate its focus on leading-edge technology and innovation.
About Ogilvy & Mather South Africa
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 15 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses. For more information on Ogilvy & Mather South Africa, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on Facebook.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.
About Gloo Digital Design
Gloo, founded in 2005, has rapidly emerged as a top performing digital agency, specialising in the creation of campaign solutions for all sectors across the digital media space.
Gloo is proud to be South Africa’s most awarded digital agency for both effective and creative work. It has been recognised as the nation’s Digital Agency of the Year in 2007, 2008, 2009, 2010, 2011, 2012 and 2013. Gloo was also named overall Ad Agency of the Year at the 2012 AdReview Awards – the first time in the history of the awards that a specialist digital agency was awarded this title. Gloo is a member of the DMMA (Digital Media & Marketing Association) and the Creative Circle. For more information on Gloo Digital Design, visit http://www.gloo.co.za.
Ogilvy & Mather South Africa
Manager, Marketing & Communications
+27 11 709 6705